A "CMA" Is A Comparable Market Analysis

80% Of Successful Marketing Is Pricing Correctly

The Market Value Of A Property Is What A Buyer Will Pay For The Property.

Determining That Requires Research Into Our Market

To Do That Correctly, I Do The Following:

1.   I tour the property, take photographs and ask about features and condition

2.   I look up tax and utility information as well as covenants and zoning

3.   I search for comparable properties that have been sold and listed within the

      last 90 days.

4.   I enter the information from each property into a form that allows me to

      make comparisons.

5.   I make adjustments to the value of each comparable property to compensate

      for size, age, features, conditon, layout, location, inclusions and appeal.

6.   I check the "days on market" to see how buyers are reacting to the various

      properties and their pricing.

7.   I then print and present my findings in a form that makes it easy to

      understand the comparisons and I make a recommendation for a price range.

The Price The Property Is Listed For Is Decided By The Seller

If The Property Is Competitively Priced, Over 90% Of The Time, The Property Will Sell For The Listed Price

If The Property Is Priced Too High, The Actual Selling Price Will Often Be Lower Than Competitive Properties Because The Buyers Think The "Days On Market" May Reflect Other Problems.